Pillar 7: Play. This post is part of the Life Domination Blueprint. Read the full Play guide or start with the Blueprint.
I steal good ideas all the time. This is another one I stole from Jesse Itzler, who stole it from his friend Kevin.
Kevin noticed that most adults end a year and can barely tell you what was in it. Work. The kids. A vacation. Maybe a wedding or a funeral. The rest of the year fades.
His fix was small: 4 mini-adventures a year. One per quarter. Nothing huge. Nothing expensive. Just an intentional experience on the calendar each quarter that breaks the pattern of normal weeks.
That's Kevin's Rule.
What Is Kevin’s Rule?
Every 3 months, plan one mini-adventure. Something memorable, something that gets you out of the script. Repeat 4 times a year.
Not massive bucket-list trips. Not life-altering goals. Just intentional, memorable experiences that stand out from the daily grind.
Why Kevin’s Rule Works
Life slows down when it’s memorable.
When every month looks the same, time flies. Add adventures, and the year feels fuller.Small bets, big payoffs.
Mini-adventures don’t require a huge budget or time away. They fit into real life, but still leave a mark.Memories compound.
4 adventures a year → 40 over the next decade → hundreds over a lifetime. That’s how you stack a highlight reel of unforgettable living.
Why It Works
Time slows when life is memorable. When every month looks the same, the year sprints by. When the year has 4 anchor moments inside it, you can actually feel them when you look back.
The bar is low on purpose. A mini-adventure runs on a date, a plan, and the discipline to keep the date when something else pops up. The budget is whatever you can spare.
The compounding is real. 4 a year is 40 in a decade. 120 in 30 years. That's the kind of inventory of memories that turns a generic life into an awesome one.
What Counts as a Mini Adventure?
A mini-adventure is anything that breaks the script of everyday life.
A weekend road trip to a town you’ve never visited.
Kayaking a river or lake.
Going to a concert, comedy show, or live event you wouldn’t normally attend.
Camping in your backyard with your kids.
Taking a cooking or dance class with your partner.
Hiking a trail you’ve never done before.
A solo overnight somewhere with no agenda.
If it excites you, challenges you, or makes a memory, it counts.
How to Apply Kevin’s Rule
Step 1. Schedule it before the quarter starts. A vague intention to "do something fun this spring" loses to whatever lands on your calendar first. Pick the date now.
Step 2. Keep the stakes low. These aren't trips to climb Everest. Half the point is that they're achievable inside a normal life with a normal budget.
Step 3. Vary the type. Rotate between solo, family, friends, and your partner. Different relationships, different flavors of memory.
Step 4. Log it. A few photos. A line in a journal. An "Adventure Log" file somewhere. A decade from now you'll be glad you kept the receipts.
Everyday Life Examples
January → Try indoor rock climbing.
April→ Take a spontaneous road trip.
July → Rent paddle boards with friends, or host a themed dinner party with a cultural twist.
September → Go camping for a night.
By the end of the year, you’ve stacked 4 anchor memories without needing 4 months of vacation or tens of thousands of dollars.
The Compounding Effect
1 Year: 4 adventures.
10 Years: 40 adventures.
30 Years: 120 adventures.
That’s 120 stories you can tell, 120 memories, 120 moments that make your life richer, fuller, and unforgettable.
Kevin's Rule is just one of 7 life design frameworks you can stack over time. Start with this one alone and you'll already have a year worth remembering.
The Takeaway
👉 One mini-adventure every 3 months. 4 a year.
👉 Schedule it before the quarter starts or it won't happen.
👉 Keep the barrier of entry low. This way you don’t talk yourself out of it.
👉 Vary the type. Solo, family, friends, partner.
👉 Log it. Future you wants the receipts.
What's your next mini-adventure? Put a date on it before Sunday. The calendar is the practice.
Stay well,
Cameron